Usability Testing on Food Delivery App
Understanding usability problems in user interface design in Food Delivery App using Heuristic Evaluation Research Methodology
To evaluate if a user can order food on time at their preferred location for one or more people through this application. To understand if the app is usable, enjoyable, and inclusive.
Size: 5 member
Duration : 4 months
Neilson Norman's 10 Usability Heuristics
Team Lead and facilitator
User research - Heuristic Evaluation
Designed Affinity Map
Prototyping to showcase revised design
Testing Methodology Approach
Issue and Recommendation
User Research Methods
Conducted a heuristic evaluation on all of the screens and decided to work on the screen which is more problematic and needed immediate fixes.
Based on the evaluation, key areas that needed improvements are:
Consistency & standards
Aesthetic & minimalist design
Visibility of system status
Categorized the screen based on this Severity Rating:
Find complete Report Here.
Fig : Neilson Norman's 10 Usability Heuristics principle
Conducted SWOT analysis and Feature comparison with Direct and Indirect Competitors
Things I learned from user research
Heuristic evaluations help to focus on more relevant areas so that we can focus on important problems and resolve them.
How do the competitors focus on their target audience?
How SWOT analysis can help our product to stand out in the market by understanding their competition in depth?
Participant Data Summary
Data collection Methods
Not Quoted, ideally a mix
Participants Food ordering experience
Either experience in ordering food using the mobile app or no experience at all.
Participants with 1+ person in their household besides themselves.
Either expert using smartphone applications, including digital wallets, or a novice using smartphone applications.
Screen out participants who work for any food delivery app/websites in-app development or design and anyone who has participated in product/market research in the last six months.
Analysis of Test Data
Listing all the issues per task after conducting participant interview. Think-aloud protocol was implemented
Major Usability Issue were from three heuristic principle
SUS questions with SUS score
Task Success score. The greater the value of level score, the simple and easy is task flow
SUS Test analysis
Learned to design recruiter screener questionnaire, Participant form, and Moderator script.
Know how to conduct user interviews and maintain a code of conduct while taking interviews.
Hands-on experience in analyzing the data to draw insights that help to create a more usable design solution.
Understood users' expectations, business needs, and market competition for the online food delivery industry.
Got a step-by-step understanding of complete usability testing methodology.
Learned work in a team, and grow together.